If you want people to actually remember the information from your company profile, take the Zappos approach and tell a story about your brand. People connect better with stories than they do with a list of facts. So, take notes and get this free template to start planning yours! 1. While this wasn't a great discovery for me while I was writing, it does show that a well-thoughtout company profile page is a great opportunity for your company to differentiate itself. Note: Finding examples to share here wasn't easy. Simply put, your company profile is a professional introduction and aims to inform people (primarily prospective buyers and stakeholders) about your products, services, and current status, yes - b ut that doesn't mean you should settle for something boring.īelow are 10 examples that will help you write and design a company profile that won't have your visitors immediately hitting the back button.
Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series. Organizations tend to aim for traditional professionalism more than creativity and in turn, they slap together lengthy written documents, filled with lines and lines of jargon that no one will ever read, let alone understand. Most company profiles are more bland than breathtaking. With these templated formats, it's easy to create a presence and grab someone's attention around the web, but when it comes to a professional company profile on your own website, it can be a bit tougher. A well written company profile is a great opportunity for your company to differentiate itself.Įveryone's got some sort of profile these days.
Simply put, your company profile is a professional introduction and aims to inform people (primarily prospective buyers and stakeholders) your products, services, and current status.
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